MacKay & Company has published its most DataMac Lubrication report, which has been updated to include information for the 2023 Class 2-5 light- and medium-duty truck markets.
MacKay & Company states its DataMac service measures demand in millions of gallons and subscribers are able to access detailed splits across several categories including: vocation (business classification), fleet size, distribution channel (where parts are purchased), point of service, regional demand and vehicle class. In 2023, when combining all fluids, Class 3 vehicles in total top the list for gallons consumed.
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Based on hundreds of surveyed fleet responses, updated operating populations, and annual miles traveled, MacKay & Company says lubricant demand increased by 3% last year over 2022.
“When we look at the distribution channels ranked by annual demand, it’s a much tighter race between channels for places 2 through 5 than seen in years past. The list includes both independent and OE service channels. After comparing brands by lube type, it is evident which brands are the most popular within each of the channels and who is picking up or losing share,” says Brian Vancamp, data analyst.
Additionally, the company says the service also measures demand and preference for more than 70 individual brands as identified by survey respondents. The report includes a summary of the largest brand shifts, both up and down, compared to the previous year and detailed by lubricant type.
DataMac Lube is an annual report and online application offered by MacKay & Company for the light-duty truck, medium- and heavy-duty truck, construction equipment and agriculture segments.
For more information, contact John Blodgett at (630) 630-916-6110 or [email protected].
