A multi-generational commitment to customer satisfaction and an openness to meet any challenge head on continues drives success for Franklin Truck Parts.
Since its opening by Louis Franklin in 1956, the company now known and recognized as one of the West Coast’s preeminent independent aftermarket distributors has remained on top of a densely populated, competitive urban market for decades by never overlooking or overcomplicating the basics of aftermarket success. Franklin Truck Parts is defined by an expansive product inventory, wide selection of in-house services and an experienced, veteran sales team, says third-generation owner and President Greg Franklin. And Franklin says the company leans on those experts and its internal resources to ensure Franklin Truck Parts can provide the right parts and solutions its customers each and every day.
It’s a solid strategy that’s helped the business grow to operate nine locations across California, employ more than 70 associates and, for the second time in its history (2007), be named a finalist for the Trucks, Parts, Service Distributor of the Year Award.
Franklin says he and his team are humbled by the recognition but when asked to describe the culture that leads to such consistent excellence, he hesitates. Franklin says his business doesn’t have a creed or motto on the wall; there isn’t a slogan that defines every aspect of the company.
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Franklin Truck Parts is a warehouse distributor. It knows its customers and its vendors and relies on the latter to source the parts necessary for the former to succeed, Franklin says. “We buy parts, we sell parts. We take care of the people who rely on us,” he says.
