Crossroads Truck Equipment is a business on the rise.
The Illinois-based distributor has served the trucking industry for nearly five decades, growing from a single service location into a seven-store, multi-state operation offering parts, service and other industrial solutions. The company’s story shares a resemblance to many of its aftermarket peers. With a strong focus on internal cooperation and a solutions-based approach to customer service, Crossroads Truck Equipment thrives by never overlooking its goal to do anything it can to help its customers.
But Crossroads’ success cannot be tied to business plans alone. Over the last three years, the company also has overhauled its management structure, invested in outside consulting support to fortify its sales and marketing approach and integrated key technologies to vastly improve workplace efficiency.
[RELATED: In conversation with Distributor of the Year finalist Crossroads Truck Equipment]
Crossroads Truck Equipment is a business that was already successful and invested in itself to be better. It is a company whose ownership chose to double down when it didn’t have to but in doing so won big. And now, for the first time, it is thanks to those investments that the company has been named a finalist for the Trucks, Parts, Service Distributor of the Year award.
