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How consistent engagement defines Successful Dealer Award finalist Mid-State Truck Service

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Updated Nov 29, 2021

To understand Mid-State Truck Service is to understand the significance of engagement.

Engagement with customers strengthens existing partnerships and develops new relationships. Engagement with employees helps to better recognize their needs, desires and aspirations and maximize their value within the business. Engagement with suppliers to leverage their expertise and training acumen to further educate their workforce and customer base. And engagement with community to cultivate and sustain a strong reputation as a vital member of society.

Tom and Jon Vandehey, second-generation leaders of Wisconsin-based Mid-State Truck Service, say their emphasis on engagement was passed down from their parents. Mid-State Truck Service was founded by their father Frank in 1965 as a single location in Marshfield, Wis. But the Vandehey brothers say it became the eight-location, two-state organization it is today by never turning its attention away from those it has pledged to support.

When a customer or employee comes to Mid-State Truck Service, the company does its best to make that person a partner or team member for life.

Mid-State Truck Service facilityTwo generations of the Vandehey family, the Mid-State Truck Service leadership team.

“We believe our team engagement with our community is absolutely second to none in the industry,” says Tom, chief operating officer. Adds President and CEO Jon, “We grew up in these communities and always want to support them.”

[RELATED: Announcing the 2021 Successful Dealer Award finalists]

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