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Successful Dealer Award finalist CIT Trucks defined by training, education and cooperation

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Updated Nov 29, 2021

The T in CIT Trucks doesn’t stand for training. But it absolutely could.

For nearly 50 years, CIT Trucks has served the diverse medium- and heavy-duty trucking customer base of Illinois, and in recent years has expanded its coverage area into Missouri and Indiana. CIT’s customer base includes plenty of conventional over-the-road carriers, but the dealer group also has a huge segment of customers in other sectors, such as agriculture, construction, refuse and more.

CIT President Carl Herzog says for a lot of those customers, their trucks are tools of their trade; they don’t define their operations. 

Herzog says CIT has made its name by catering to those customers, providing a comprehensive level of truck ownership and trucking industry expertise to serve as not just a dealer, but as a consultative partner.

It is that advisory focus that drives the company’s passionate commitment to training. It also has helped the Kenworth, Volvo, Mack and Isuzu dealer group earn its third nomination for the Successful Dealer Award. (CIT also was a finalist in 2014 and 2017).

“We have always had a culture built around education,” says Herzog, who joined CIT in its parts department and has risen through its ranks to president and co-owner. “We have always believed we need to position ourselves as consultants and advisors, a source of more than parts and service from our customers.”

A glance inside one of CIT's many service centers. The company invests heavily in its service departments with equipment and training to ensure its technicians can maximize customer uptime.A glance inside one of CIT's many service centers. The company invests heavily in its service departments with equipment and training to ensure its technicians can maximize customer uptime.

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