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What I took home from HDAW – and you can too

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Updated Feb 22, 2023

Two technicians working togetherSpending time regularly to talk with your associates can build rapport and increase their commitment to your operation.

So, it’s been two weeks. What was your takeaway from HDAW 2023?

Now that you’re back in your office — or at the counter, or out in the field, or wherever you are right now — what are you doing differently today that you weren’t doing before you went to Grapevine?

I’m not soliciting audience participation. You don’t need to comment or email me your answers. (Though we always welcome that feedback!). But everyone should have an answer here.

If you’re going to invest your time and money into a four-day business conference, you absolutely need to take something out of it to make your business stronger.

I had two main takeaways — both of which I believe are valuable regardless of where you fall in the aftermarket and dealer channels.

This theme presented early during MEMA and MacKay & Company’s Heavy Duty Aftermarket Dialogue and persisted throughout the week.

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