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Getting to know 2020 Successful Dealer Award finalist West Michigan International/K&R Truck Sales

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Updated Jan 28, 2021

Ed Rietman has been focused on continuous improvement since his first days in trucking.

He entered the industry as a technician. When he was working on trucks, Rietman wanted to become more experienced, proficient and efficient. When he achieved that goal and leveraged his skills into a second job rebuilding heavy trucks and engines with a business partner, Rietman turned his attention toward building and improving that business.

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As the operation grew and his partner chose to exit, Rietman seized the opportunity to run the business full time, opening a facility in Holland, Mich., that quickly expanded to offer parts sales, truck and trailer repair, towing, equipment sales and more.

By 2012, that pursuit of continuous improvement had helped grow the business so much truck OEMs came calling. Rietman entered the Navistar dealer network through acquisition that year and expanded his company’s footprint a second time with another acquisition last fall.

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