The fact e-commerce is still relatively new to the truck parts industry is providing forward-thinking distributors with a huge opportunity. Those who can adapt quickly can start boosting their sales today and positioning themselves to claim more market share as younger, tech-savvy customers increase in numbers.
Sellers are quickly realizing how they sell a product is becoming just as important as the product they are selling. With Baby Boomers, Gen X, and digital natives all operating in today’s workplace, customer expectations aren’t so easy to meet. Building an e-commerce platform that satisfies a variety of audiences is key to finding aftermarket success.
With this in mind, it’s crucial to understand buyer expectations and trends. We’ve compiled the five most important trends for distributors in e-commerce in 2021 to help you learn how your organization can attract more buyers and increase web traffic.
Omnichannel selling is designed to ensure customers have a consistent and seamless purchasing experience, regardless of the device or sales channel they utilize. This can help increase your sales, as it will provide prospects with multiple avenues through which they can purchase your products via the devices and shopping habits they prefer.
This not only means that every sales channel is important, but it also shows that the ability to offer multiple channels to buyers is an important asset for making purchasing decisions.
Here are some methods to create a successful omnichannel experience in 2021:
