Dealers don't like to give other dealers an edge.
The National Trailer Dealers Association (NTDA) is trying to change that. They hosted at least three sessions at their annual conference at Marco Island, Florida, designed for dealers to share ideas about how to improve some facet of their business.
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Incoming NTDA President Justin Deputy, CEO of 1580 Utility Trailer in Utah, hosted one such session. He said it was not only an opportunity to learn what works, but for successful dealers to give back to the community.
"It was not without trepidation [that NTDA decided to go forward with the panel], because of competition," he says. But he added he hoped it would become a regular part of the association's conferences.
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Given the reception, it just might.