Create a free Trucks, Parts, Service account to continue reading

DTNA exec says trucking's green future will require partnerships, multiple technologies

user-gravatar Headshot
Updated Mar 7, 2024

Transportation’s transition to clean, green trucks is well underway. The finish line may be unknown, but the path forward is not.

Speaking Tuesday at the Green Truck Summit as part of Work Truck Week in Indianapolis, Daimler Truck’s Mary Aufdemberg, general manager of product strategy and marketing development, said this is not transportation’s first fuel and propulsion revolution. Rudolf Diesel’s landmark invention upended transportation and the fledgling vehicle market when it was introduced more than a century ago. The first diesel trucks were tested by DTNA’s namesake founders 100 years ago last fall.

Power has changed in the transportation industry since the beginning of time. And this includes the diesel engine,” said Aufdemberg.

The drive toward zero emissions and sustainability may mean the introduction of new propulsion technologies, but Aufdemberg said that doesn’t mean the end of the diesel engine or internal combustion technologies. The formula for carbon neutrality in transportation isn’t solved. Aufdemberg said DTNA is considering all factors that could lead to solutions, adding “we know clean diesel will be an important part of this equation. In this generation [of vehicles] and the next.”

[RELATED: What constitutes as 'alternative power'?]

As such, she said DTNA is investing everywhere, dedicating resources to different power and propulsion solutions — and the vital infrastructure they require — so as trucking’s drive toward zero continues, DTNA will remain well positioned as a market leader.

“We’re in the middle of our industry’s biggest transformation,” Aufdemberg said. “Diesel, battery, hydrogen; it’s all part of the equation. We don’t know exactly which technology will be in which truck, and by when. I think we’re all waiting for that answer.”

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Download
Used Truck Guide Cover