Isuzu Commercial Truck of America Inc., has begun celebrating the 40th anniversary of Isuzu trucks in the U.S. market.
Isuzu Commercial Truck of America — then called Isuzu Truck of America Inc. — was founded on March 16, 1984.The first Isuzu truck, the KS22, arrived in the United States in Nov. 1984. That 87-horsepower truck was quickly embraced by American truck buyers who were looking for a medium-duty truck with durability, efficiency, capability, and low cost of ownership.
In 1986, barely a year after its stateside launch, Isuzu says it became the best-selling low-cab-forward truck in the United States, a position held every year since — 37 consecutive years. Isuzu commands nearly 80% of the U.S. low cab forward truck sales, the company says.
[RELATED: Isuzu achieved record sales in 2023]
“Isuzu trucks could not have enjoyed this level of success without the support of a loyal customer following and a strong dealer network,” says Shaun Skinner, president of Isuzu Commercial Truck of America and Isuzu Commercial Truck of Canada. “I am proud to say that, of our nearly 300 dealers nationwide, four have been selling Isuzu trucks for the entire four-decade Isuzu history here, and we share this celebration with them.”
The four longest-standing Isuzu dealerships are:
