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HDA Truck Pride showcases new vision statement, programs during annual meeting

After another strong year in 2023, HDA Truck Pride has set lofty goals for its operation and members for 2024 and beyond.

During the opening general session at the organization’s 2024 Annual Meeting Thursday in Grapevine, Texas, President and CEO Tina Hubbard excitedly shared the group’s successes since its previous event last year. HDA Truck Pride has added eight members and expanded its network by more than 130 locations since the beginning of 2023.

The company has posted a compound annual growth rate (CAGR) of 7.2% over the past five years, and its central pay program continues to grow, with 120 of 140 members now committed to the system. Business across the group is good, and Hubbard told her audience of members and supplier partners Thursday that all should be proud of their recent successes.

But she also said the success hasn’t changed the company’s lofty overall goals; on the contrary.  

With a new corporate vision statement and continued improvements to the organization’s technologies, training materials and vendor base and CV Logistics business, Hubbard says HDA Truck Pride is optimistic that its next five years could be stronger than the last.

The new vision statement is the group’s way of committing to that target.

[RELATED: Southside Trailer announces key market acquisition]

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